GALERIA / Beauty campaign
Time to Glow.
Turn a beauty offer into a moment of desire.

The brand / My contribution
GALERIA is a German department-store retailer bringing fashion, beauty and home products together in stores and online.
I created and art-directed a beauty sale campaign, connecting a luminous visual identity with social content and the in-store launch.
My role
Art direction · Campaign identity · Design system · Social · Retail launch
Launched campaign01 / Concept & mood

02 / Campaign identity

03 / Launch
Build anticipation


Meet the shopper


Bring it together







































































